姓名

Ruiqin Li

所在教学单位

（教学人员）

Department of Marketing,   School of Business

职称

Lecturer

导师情况

职务或学术兼职

Reviewer of Frontiers in Psychology

联系方式

liruiqin@sdu.edu.cn

研究领域

Semantic marketing, Food consumption

主讲课程

Consumer Behavior

教育经历

2018.09-2022.06 Ph.D in Marketing, Business School, Renmin University of China

2016.09-2018.06 M.Sc. in Corporate Management, Business School, Jilin University

2012.09-2016.06 B.M. in Marketing, Business School, Jilin University

主要论著

Published Papers:

1. Zhang, Hongli,   Ruiqin Li, Ann Veek and Hongyan Yu. 2021. Peer Influence on Teenagers’   Preference for Brand Name Food Products: The Mediation Effect of Peer   Identity. International Journal of Consumer Studies.

2. Li, Ruiqin, Guoqing Guo. 2022. The Effect of Boundaries of Food   Information on Perceived Healthiness and Purchase Intention. Journal of   Marketing Science.

Conference Papers:

1. Zhang, Hongli, Ruiqin   Li, Ann Veek and Hongyan Yu. 2018. A Moderated Mediation Model of the   Effect of Only- child Status on the Preference of Chinese Teenagers for Brand   Name Food Products. American Marketing Association Annual Conference（AMA）2018.

2. Zhang, Hongli, Ruiqin   Li, Ann Veek. 2020. Peers’ and Siblings’ Influences on Teenagers’   Preferences For Brand Name Food Products. The 45th Annual Macromarketing   Conference.

3. Li, Ruiqin. 2020. Imperfect Boundaries: The Effects of Boundaries on   Perceived Healthiness of Healthy Food. Association for Consumer Research   Conference 2020.

4. Li, Ruiqin. 2021. The Shape of Crowding: The Effects of Social Crowding on   Shape Preference. Association for Consumer Research Conference 2021.

5. Li, Ruiqin. 2021. Circular Shapes of Life: The Effects of Nostalgia on   Shape Preference. Association for Consumer Research Conference 2021.

课题项目与获奖