Name

Wei Wenzhong

Teaching institution

Department of Marketing

The title

Associate Professor

Mentor situation

Supervisor of Master Students\MBA\MEM

Job or academic part-time

Head of Marketing Department

E-mail Add

wwzh51@163.com

The research field

Brand Management, Marketing Strategy

The master course

Marketing   Research, Principles of Marketing, Channel Management and Marketing Strategy   for Undergraduate Students

Business Research Methods, Marketing   Seminar for Postgraduate Students

Education

School of Management, Shandong   University, Ph.D, 2014

School of Management, Shandong   University, MIM, 2007

Department of Economics, Shandong   University at Weihai, BEc, 2000

The main works

Principles of Marketing, China Renmin   University Press, 2019

Research on Marketing Synergy Mechanism   of Business Group, China Financial & Economic   Publishing House, 2016

The Best Practice of Hisense, China   Machine Press, 2012

Research on Business Group Marketing   Synergy Points Identification, Shandonng Social Sciences, 2014(8)

Research on Business Group Management   Framework,Journal of Shandong University（Philosophy and Social Sciences）, 2014(3)

Projects and awards

Research on the Relationships of   Business Group Network Characteristics and Subsidiary Autonomy，Granted by Ministry of Education of the   PRC,2017（17YJC630169）

Business Group Synergy Mechanism   Research Based on Corporate Social Capital Theory，Granted by Shandong Province Social Science   Office ,2015（15CGLJ17）

Marketing Research of Champion Base   Weihai， 2019

Corporate Strategy of Zhizhitang，2018

Marketing Plan of Baoan Jiangnancheng，2015