Name

Liang Wenling

Department

Department  of  Marketing

Professional   Ranks and Titles

Professor

Supervisor

Master Tutor

Administrative   position

Executive Director of China Marketing Association   of University / Executive Director of Shandong Provincial Marketing   Association

Contact   information

Tel:13506302219

Email:   sdwhlwl@163.com

Research   interests

Marketing Management / Strategic Management

Courses offered

Marketing / Strategic Management/Service Marketing

Educational

 background

Ph.D, Business   Administration, Shandong University, 2014

M.Sc, Trade Economy, Renmin University   of China, 1989

B.Sc, Trade Economy, Renmin University   of China, 1986

Publications

[1]Study on the Impact of Information   Quality on Users’ Continuance Intention in Virtual Brand Communities.Journal   of Intelligence,2016(11)

[2]The Impact of Psychological Contract   Violation on Hotel Customer Loyalty: Moderating Effect of Service Recovery   Strategies.Tourism Tribune, 2014(2)

[3]Research on the Impact of Non-market   Strategy Based on Entrepreneur Social Capital on Firm Performance[J], Dongyue   Tribune, 2014(1)

[4]Research on the Influence of   Corporate Charity Responsibility Strategy on Consumers' Purchase Willingness.Academic   Forum, 2013(8)

[5]Chief Director of MARKETING, Ministry   of Education Planning Textbook, Peoples Education Press, 2014.9

[6]Research on the Renewal Mechanism of   Service Brand Relationship: From the Perspective of Customer Perceived   Renewed Relationship and Renewed Value, Treatise, Intellectual Property   Publishing House, 2015.12

Research project

[1]Research on the Renewal Mechanism of   Service Brand Relationship Based on Consumers' Perceived Value, Shandong   Social Science Project, 2013-2014

[2]Research on the Upgrade Strategy of   Shandong Textile Industry Cluster Based on the Governance of Global Value   Chain, Shandong Social Science Project, 2008

[3]Research on Shandong Wendeng   Household Textile Industry Cluster Upgrade Strategy from the Perspective of   Global Value Chain, Shandong Soft Science Project, 2007

[4]Research on the Quality Assurance   System for the Master of Business Administration, Shandong Teaching and   Research Project, 2010-2012

[5]Research on the Application Mode of   Marketing Professional Applied Talents, Ministry of Education Teaching and   Research Project, 2008-2009

[6]Innovative Enterprise Pilot   Construction Project of Weihai Tobacco Monopoly Bureau, Company Project,   2013-2015

[7]Research on Marketing Management of   Shengli Logging Company, Company Project, 2012-2013

[8]Analysis of Factors Affecting   Customer Satisfaction of Weihai Power Supply Company, Company Project,   2010-2011

Awards & Honours

[1]Master Teachers of Shandong Province

[2]Red Flag-bearer of March 8th in   Shandong Provinc  

[3]Excellent Member of Communist Party   of Higher Education Workers'committee of Shandong Province

[4]Top ten female masters of Shandong   University

[5]Excellent Teacher of Shandong   University

[6]Teaching Expert of Shandong   University

[7]The Favorite Teacher of Graduates

[8]The Favorite Tutor of Postgraduate