Name

（姓名）

Wang Xiaoyan

Department

（所在系）

Marketing

Professional Ranks and Titles

（职称）

Assistant   Professor

Supervisor

（导师）

Administrative position

（职务或学术兼职）

Contact information

（联系方式）

xiaoyanw@sdu.edu.cn

Research interests

（研究领域）

Interorganizational   Relationships in Marketing Channels

Marketing   Strategies in China

The Role of Institutional   Environment in Marketing Strategies

Courses offered

（主讲课程）

Digital   Marketing Strategies

Data analysis by   SPSS: Introduction Course

Educational   background

（教育经历）

Ph.D. in Marketing, City University of   Hong Kong Sep.   2014- Feb. 2019

M.A. in Marketing, Nanjing University Sep.   2011- Jun. 2014

B.A. in International Business, Shandong   University  Sep.   2007- Jun. 2011

Publications

（主要论著）

Journal Publications

Wang, Xiaoyan, Haibo Raymond Pan,   Nibing Zhu, and Shaohan Cai. (2020). East Asian films in the European market:   the roles of cultural distance and cultural specificity. International   Marketing Review.https://doi.org/10.1108/IMR-01-2019-0045

Conference Papers

“The   Impact of Corruption Distance on MNEs’ Entry Strategies: An Integrative   Perspective” discussed atJIBS Paper Development Workshop, at EIBAConference,   December 13, 2019, Leeds, United Kingdom.

“The Effects of   Institutional Uncertainty on Firms’ Market and Nonmarket Capabilities”, with   Jia Fang and Yang Zhilin, presented at Summer   AMA Conference,August 9-11, 2019, Chicago, IL, US.

Research project

（课题项目）

2019.01-2022.12, Co-Investigator, “Best of Both Worlds:   The Role of Supplier Influence Strategies in Customer Adoption of Innovations”   (Grant No.11502218), funded by General Research Fund (GRF)

2017.01-2020.12, Co-Investigator, “Market Evolution and   Brand Competitive Dynamics: An Institutional Analysis” (Grant No. 71672164),   funded by National Science Foundation of China (NSFC)

Awards & Honors

（获奖）