中文

Faculty &research

Kong Haiyan

1CEB7


Name

KONGHaiyan

Title

Professor

Supervisor

PhD Supervisor

Professional

Qualifications

Director, International Office

Dean, International Institute of Tourism and Talent

World’s Top 2% Scientists Stanford University and Elsevier)

Regional EditorChina: Asia Pacific   Journal of Tourism Research

Editorial Board

Tourism Review

Organizational Dynamic

International Journal of Contemporary Hospitality   Management

Journal of China Tourism Research

Membership:

Review Expert, State Social Science Grant

Review Expert,   Graduate Thesis Degree Center, Ministry of Education

Review Expert, Outstanding Research of Shandong Social   Science

Membership, China Female Tourism Committee

Shandong Tourism Expert

Marine Engineering Consulting Expert, Shandong Province

Email

konghaiyan@sdu.edu.cn

Research Area

Digital Intelligence   Innovation and Management

Sustainable   Development Management

Digital Culture and Tourism

AI and Talent   Development

International Education

Teaching Area

Culture and tourism

Human Resource Management

Research Methodology

Education

PhDThe Hong Kong Polytechnic University

MSc, Qingdao University

BSc, Qingdao University

Orcid & Scopus

https://orcid.org/0000-0002-6168-6224

Scopus Author ID: 34167951400

Books

1.   Intelligent Career

2.   Determinants and Effects of Career Competency

3.   Travel agency management

4.   Tourism Psychology




Selected Journal Papers

Wang,   K., Kong, H., Gursoy, D., Bu, N., Han,Y. (2025), From novelty to   necessity: Evolving consumer expectations and experiences in human-technology   interactions, Journal of Hospitality Marketing & Management, SSCI

Qiu, X., Hao, F., Kong, H., Wang,   K., Liu, S., & Liu, J. (2025). Exploring the Drivers of Customer   Experience Quality in Smart Hotels: A Content and fsqca Approach. Journal of   China Tourism Research, 126.

Yin , Z., Kong, H.,*, Baruch, Y., L’Espoir Decosta, P., Yuan,   Y.,(2024), Interactive effects of AI   awareness and change-oriented leadership on employee-AI collaboration: The   role of approach and avoidance motivation, Tourism Management, SSCI, Highly-cited   paper, hot paper

Kong, H., Qiu, X., Wang, K., Bu, N., Cheung, C.,   & Zhang, N., (2024), Exploring Chinese sustainable tourism: a 25-year   perspective, Journal of Sustainable Tourism, SSCI

Yan,J., Kong, H., Jiang, S., Zhang, M.,(2024), The impact of virtual   influencer advertising on consumer response: a moderated chain mediation model   based on mind perception and parasocial interaction, Asia Pacific Journal of   Tourism Research. DOI:10.1080/10941665.2024.2350404

Kong, H., Jiang, X., Zhou, X., Baum, T., Li, J., Yu,   J., (2023), Influence of artificial intelligence (AI) perception on career   resilience and informal learning, Tourism   Review79(1),   219-233.SSCI

Kong, H., Yin, Z., Baruch, Y., Yuan, Y. (2023), The   impact of trust in AI on career sustainability: The role of employee–AI   collaboration and protean career orientationJournal of Vocational Behavior, 146, ABS4star SSCI, Highly-cited   paper, hot paper

Kong, H., Yin, Z., Chon, K., Yuan, Y., Yu,   J.(2023), How does artificial intelligence (AI) enhance hospitality employee   innovation? The roles of exploration, AI trust, and proactive personality,   Journal of Hospitality Marketing & Management, 33(3),   261-287.SSCI, Highly-cited   paper

Qiu, X., Kong, H.,   Wang, K., Zhang, N., Park, S., & Bu, N. (2023).   Past, Present, and Future of Tourism and Climate Change Research:   Bibliometric Analysis Based on VOSviewer and SciMAT. Asia Pacific Journal of Tourism   Research. 2836-55. SSCI

Kong,   H., Wang, K., Qiu, X., Cheung, C., Bu,   N.(2022), 30 years of AI research relating to the hospitality and tourism   field, International Journal of Contemporary Hospitality Management, 35(6)2157-2177. SSCI, Highly-cited paper

Wang, K., Kong, H., Qiu, X., Xiao, H., Bu, N. (2022), AI in health tourism,   developing a measurement scale, Asia Pacific Journal of Tourism Research, 279),945-966. SSCI

Kong,   H., Yuan,   Y.Baruch, Y., Bu, N.,Jiang, X., Wang,K.2021),Influences of artificial intelligence (AI)   awareness on career competency and job burnout, International Journal of   Contemporary Hospitality Management. SSCI, Highly-cited paper

Yuan, Y., Kong, H., Baum, T., Liu, Y., Liu, C., Bu, N., Wang, K., Yin,   Z.(2021), Transformational leadership and trust in leadership impacts on   employee commitment, Tourism Review. SSCI

Kong, H., Okumus, F., Rahimi,R., Bu, N., Yin, Z.   (2021),Can Cruise Services Satisfy Chinese Outbound Travelers? An   Importance–Performance Analysis, Journal of China Tourism Research, 20210111.

BuN.,   Pan, S., Kong, H., Fu, X., Lin,   B.(2021), Profiling   literary tourists: A motivational perspectiveThe Journal of Destination Marketing   & Management. SSCI

Yu, Y., Xu, S., Li, G., Kong, H.(2020), A systematic review   of research on abusive supervision in hospitality and tourism, International   Journal of Contemporary Hospitality Management, 32(7), 2473-2496.SSCI

Bu, N., Kong, H., Barry Ng., Yu, J, (2020), A numerical study on the   competitiveness of China’s cruise leisure tourism under economic differencesJournal of Coastal Research.

Bu, N., Kong, H., Yi, S (2020), Analysis of   the feminization of informal employment in China, Labor Economy   Review, (3).

Bu, N., Kong,   H., Yi, S (2020), A Study on Wage Difference of registered residence from   the Perspective of GenerationsStatistics & Decisions23563),77-80.

Kong, H., Okumus, F., Bu, N. (2019), Linking organizational   career management with Generation Y employees’ organizational identityJournal of Hospitality Marketing and   Management. SSCI

Kong,   H., Jiang, X., Chan, W., Zhou, X. (2018), Job   satisfaction research in the field of hospitality and tourism, International   Journal of Contemporary Hospitality Management, 30(5), 2178-2194. SSCI

Bu, N., Xiao, H., Kong,   H.(2018),An analysis of tourism destination image and competitivenessTourism Forum20183),02-112.

Kong, H., Sun, N., Yan, Q. (2016), New generation, psychological empowerment:   Can empowerment lead to high career competencies and career satisfaction?   International Journal of Contemporary Hospitality Management, 28, 2553-2569.   SSCI

Kong, H., Song, H., Dou, S.2015),A Study of Chinese Outbound Tourists in South Korea: Expectation,   Satisfaction, and Gap, Resource Science,3711), 2129—2139.


Projects and Awards

Grants and Projects

1. Key Project of The National Social Science   Fund of China (NSSFC),"International influence and academic discourse   power of China's social science", 1/4 of sub project.

2. The National Social Science Fund of China   (NSSFC), "The influence and coping strategy of AI on human resources in   the culture and tourism industry ", 1/12.

3. Ministry of Education Humanities and Social   Science Research Fund"   Determinants and developing strategy of career competency of young   talents", 1/8.

4. Shandong Social Science Key Fund, "The   international influence of Hospitality Shandong and remarkable product of   Shandong", 1/9.

5. Shandong Educational Reform Key Fund,   “International views and talents cultivating mode and practice” , 1/9.

6. Shandong Social Science Fund, "The integration   management of Confucian culture and modern human resource management", 1/9.

7. Shandong Culture and Tourism Research Fund,   "Analyzing the needs of AI in health-oriented tourism", 1/8

8. Shandong Social Science Fund, "The   influence of Chinese culture on the Big Five of young generation", 1/9

9. Shandong Education Reform Fund, "Study   of international education mode", 1/8.

10. Shandong Social Science Fund, "Quality   and competitiveness of Shandong tourism", 1/10.

11. Hot spring development and planning, 1/7.

12. Tourism destination marketing and planning,   1/10.

13. Comprehensive rural reform, 1/8.

14. Business model innovation of tourism   company, 1/10.

15. Traditional Chinese medicine tourism   planning, 1/7.

16. Design and planning of big data and demand   agile resource systems (DARS), 1/8.

17. 6S management in cruise, 1/6.

18. Report of Weihai culture and creative   industry, 1/10.

19. Tourism planning of Weihai, 1/10.

20. Human resource management and development   of the hospitality industry, 1/8.

Awards

1. 2025 “World’s   Top 2% Scientist” Stanford University & Elsevier Scopus.

2. 2024, Highly Cited Paper

3. 2018, “Female Role Model” in the Tourism   Industry of New Era

4. 2017, Second Prize, Outstanding Research of   Social Science in Shandong

5. 2015Emerald Citation of Excellence 2015, Emerald Group   Publishing



School of Business, Shandong University  Address:180 Wenhua Xilu, Weihai, P. R. China
Tel:(86)-631-5688289  Zip:264209