Name

KONG，Haiyan

Title

Professor

Supervisor

PhD Supervisor

Professional

Qualifications

Director,   International Office

Dean, International   Institute of Tourism and Talent

Regional Editor，China: Asia Pacific Journal of Tourism Research

Editorial Board：

Tourism Review

International   Journal of Contemporary Hospitality Management

Journal of China   Tourism Research

Membership:

Review Expert,   State Social Science Grant

Review Expert, Graduate Thesis Degree Center, Ministry   of Education

Review Expert, Outstanding   Research of Shandong Social Science

Membership, China Female   Tourism Committee

Shandong Tourism   Expert

Marine Engineering   Consulting Expert, Shandong Province

Email

konghaiyan@sdu.edu.cn

Research Area

Tourism Sustainable   Development Management

AI and Management   Innovation

Tourism Planning   and Development

Human Resource   Management

International   Education

Teaching Area

Culture and tourism  

Human Resource   Management

Research   Methodology

Education

PhD，The Hong Kong   Polytechnic University

MSc, Qingdao University

BSc, Qingdao University

Orcid & Scopus

https://orcid.org/0000-0002-6168-6224

Scopus Author ID: 34167951400

Books

1. Intelligent Career

2. Determinants and Effects of Career   Competency

3. Travel agency management

4. Tourism Psychology

Selected   Journal Papers

80. Yin , Z., Kong, H.,*, Baruch, Y., L’Espoir Decosta, P., Yuan,   Y.,(2024), Interactive effects of AI   awareness and change-oriented leadership on employee-AI collaboration: The   role of approach and avoidance motivation, Tourism Management, SSCI

79. Kong,   H., Qiu, X., Wang, K., Bu, N., Cheung, C.,   & Zhang, N., (2024), Exploring Chinese sustainable tourism: a 25-year   perspective, Journal of Sustainable Tourism, SSCI

78. Yan,J.,   Kong, H., Jiang, S., Zhang,   M.,(2024), The impact of virtual influencer advertising on consumer response:   a moderated chain mediation model based on mind perception and parasocial   interaction, Asia Pacific Journal of Tourism Research. DOI:10.1080/10941665.2024.2350404

77.   Wang, K., Kong, H., Bu, N., Kong, L.(2024), “Zibo Barbecue” tourists’   preference and destination marketing implications, Tourism Forum, 17(2),   52-60.

76. Kong, H.,   Jiang, X., Zhou, X., Baum, T., Li, J., Yu, J., (2023), Influence of   artificial intelligence (AI) perception on career resilience and informal   learning, Tourism Review，79(1), 219-233.SSCI

75.   Kong, H., Yin, Z., Baruch, Y., Yuan, Y. (2023), The   impact of trust in AI on career sustainability: The role of employee–AI   collaboration and protean career orientation，Journal   of Vocational Behavior, 146, ABS4星 SSCI

74.   Kong, H., Yin, Z., Chon, K., Yuan,   Y., Yu, J.(2023), How does artificial intelligence (AI) enhance hospitality   employee innovation? The roles of exploration, AI trust, and proactive   personality, Journal of Hospitality Marketing & Management, 33(3), 261-287.SSCI

73. Qiu, X., Kong, H., Wang, K., Zhang, N., Park, S., & Bu, N. (2023).   Past, Present, and Future of Tourism and Climate Change Research:   Bibliometric Analysis Based on VOSviewer and SciMAT. Asia Pacific Journal of Tourism   Research. 28，36-55. SSCI  

72. Kong, H., Wang, K., Qiu, X., Cheung,   C., Bu, N.(2022), 30 years of AI research relating to the hospitality and   tourism field, International Journal of Contemporary Hospitality Management, 35(6)，2157-2177. SSCI

71. Wang, K., Kong,   H., Qiu, X., Xiao, H., Bu, N. (2022), AI in health tourism, developing a   measurement scale, Asia Pacific Journal of Tourism Research, 27（9），945-966.   SSCI

70.   Kong, H. & Wang, K.(2022), Artificial   Intelligence In Hospitality and Tourism,   Encyclopedia of Tourism Management and Marketing. Edward Elgar Publishing,   182-184.

69.Kong,   H., Yuan, Y.，Baruch,   Y., Bu, N.,Jiang, X., Wang,K.（2021），Influences   of artificial intelligence (AI) awareness on career competency and job   burnout, International Journal of Contemporary Hospitality Management. SSCI

68.   Yuan, Y., Kong, H., Baum, T., Liu,   Y., Liu, C., Bu, N., Wang, K., Yin, Z.(2021), Transformational leadership and   trust in leadership impacts on employee commitment, Tourism Review. SSCI

67.Kong, H., Okumus, F., Rahimi,R., Bu,   N., Yin, Z. (2021),Can Cruise Services Satisfy Chinese Outbound Travelers? An   Importance–Performance Analysis, Journal of China Tourism Research, 20210111.

66.Bu，N., Pan, S., Kong, H., Fu, X., Lin, B.(2021), Profiling   literary tourists: A motivational perspective，The Journal   of Destination Marketing & Management. SSCI

65.Bu,   N., Xiao, H., Kong, H., & Dong, F. (2021), Impacts of COVID-19 on tourism   industries: Challenges and opportunities, Journal of Management and Strategy,   12(2).

64.Bu,   N., Guo, J., Lam, R., Kong, H., Yi, S., Li, Y.(2021), Analysis on the   economic ecological environment and social effects of rural tourism   development, Fresenius Environmental Bulletin, 30(7)., 8404-8410.

63.Kong, H., Yuan, Y., Ji, X.,（2021），The   influence of Chinese culture values on creativity and career competency, Labor   Economic Review，14(2),   73-89.

62.Kong, H., Bu, N., Yuan, Y.（2020），The   influence of perceived internal marketing on employees’ organizational   behaviors，Journal   of Management and Strategy.

61.Bu,   N., Kong, H., Hussain, M.S., (2020), Under the epidemic situation, the study   of bilateral trade Zone and agreement between China and South Korea, Journal   of Management and Strategy.

60.Bu,   N., Fu, X., Kong, H.,Okumus, F.,   (2020), A transformation of the Mainland Chinese market in Hong Kong's   tourism industry, Journal of China Tourism Research.

59. Yu,   Y., Xu, S., Li, G., Kong, H.(2020),   A systematic review of research on abusive supervision in hospitality and   tourism, International Journal of Contemporary Hospitality Management, 32(7),   2473-2496.SSCI

58.Bu,   N., Kong, H., Barry Ng., Yu, J,   (2020), A numerical study on the competitiveness of China’s cruise leisure   tourism under economic differences，Journal   of Coastal Research.

57. Bu,   N., Li, Y., Kong, H.（2020），Influencing   path of regional tourism economy development—based on fsQCA method, Dongyue   Tribune.

56. Bu, N., Kong,   H., Yi, S (2020), Analysis of the feminization of informal employment in   China, Labor Economy   Review, (3).

55.Bu, N., Kong, H., Yi, S (2020), A Study on   Wage Difference of registered residence from the Perspective of Generations，Statistics & Decisions，23（563），77-80.

54.Kong,   H., Kong, L., Bu, N., Yuan, Y.（2019),   Developing A   Measurement Scale For Career Competencies, Labor Economy Review, 12(2), 115-128.

53.Kong, L., Kong, H., Bu, N.（2019),   Organizational career management and career satisfaction: the mediating   effect of career expectation, Modern Management, 9（4），488-493.

52.   Bu, N., Kong, H., Ye, S.(2019),   County tourism development in China: A case study. Journal of China Tourism   Research.

51.Kong, H., Bu, N., Yuan, Y., Wang, K.,   Ro.Y. (2019), Sustainability of hotel, how does perceived corporate social   responsibility influence employees’ behaviors? Sustainability, SSCI.

50.Sun,   N., Song, H., Kong,H., Bu, N.(2019), Development and validation of a   hospitality idiosyncratic deals scale, International Journal of Hospitality   Management, SSCI.

49.Kong, H., Okumus, F., Bu, N. (2019),   Linking organizational career management with Generation Y employees’   organizational identity，Journal   of Hospitality Marketing and Management. SSCI

48.Kong, H., Jiang, X., Chan, W., Zhou,   X. (2018), Job satisfaction research in the field of hospitality and tourism,   International Journal of Contemporary Hospitality Management, 30(5),   2178-2194. SSCI

47.Bu, N., Xiao,   H., Kong, H.(2018),An analysis of   tourism destination image and competitiveness，Tourism Forum，2018（3），02-112.

46.Kong, H., Sun, N., Yan, Q. (2016), New generation,   psychological empowerment: Can empowerment lead to high career competencies   and career satisfaction? International Journal of Contemporary Hospitality   Management, 28, 2553-2569. SSCI

45.Baum, T., Cheung, C., Kong, H. (2016). Sustainability and the   Tourism and Hospitality Workforce: A Thematic Analysis, Sustainability,   2016-08, 809-830. SSCI

44. Yan,Q.,   Shen, HJ., Kong, H. (2016), Assessing hotel cost control through value   engineering: A case study on the budget hotels in a Middle-sized city in   China. Asia Pacific Journal of Tourism Research, 21(5), 512-523.

43.Sun,N., Kong, H.(2016)，Research on the impact of   idiosyncratic deals on Chinese employee’s job satisfaction and effective   commitment, Soft Science，30，95-99. CSSCI.

42.Kong, H., Song, H., Dou, S.（2015），A Study of Chinese Outbound   Tourists in South Korea: Expectation, Satisfaction, and Gap, Resource   Science,37（11）， 2129—2139.

41.Kong,H., Sun, N.(2015)，A comparative   study of empowerment in the east and west hotels, Yellow Sea Academic   Forum,23(2), 249-258.

40.Dou,S., Kong, H.(2015),Satisfaction   evaluation of Korea hotel service—IPA analysis, Tourism Forum, 8（2），42-47.

39.Kong, H., Wang, S., Fu, X., (2015), Meeting career expectation: can   it enhance job satisfaction of Generation Y? International Journal of   Contemporary Hospitality Management, 27, 147 – 168，SSCI.

38.Yan, Qi., Shen,   H., Kong, H. (2015), Assessing   Hotel Cost Control Through Value Engineering, Asia Pacific Journal of Tourism   Research, SSCI

37. Kong, H. (2014), Are tour guides   ready for eco-tourism in China? Asia Pacific Journal of Tourism Research, 19(1), 17-34. SSCI

36.Kong, H., Yan, Q.(2014), The   relationship between learning satisfaction and career competencies，International   Journal of Hospitality Management, 14, 133-139. SSCI

35.Cheung,C., Kong,H.,Song,H.   (2014)，How   to influence hospitality employee perceptions on hotel brand performance?   International Journal of Contemporary Hospitality Management, 26, SSCI

34.Wang,S., Kong, H.(2014)，Empirical study   of hotel employees’ overwork，Tourism Tribune， 9,92-100.CSSCI.

33.Yan,Q.,Kong,H.,Yang,Y.（2013），A research of Mainland Students Scholastic   Achievement Test in Hong Kong，Tourism Tribune，28(1):92-98.

32.Cheung,Y., Han,G., Kong, H.（2013）, The influence   of tour guides’ job satisfaction on turnover intention, Tourism Forum,6(4).

31. Kong,   H.(2013),   Relationships among work-supportive supervisors, career competencies, and job   involvement，International   Journal of Hospitality Management, 33(2), SSCI

30.   Kong, H., Cheung, C., Song, H.(2012)，From hotel   career management to employees’ career satisfaction, the mediating effect of   career competencies. International Journal of Hospitality Management 31(1)，76-85，SSCI.

29.Kong, H.，Cheung, C.,   Song, H.(2012)，Determinants   and outcome of career competencies—perspectives of hotel managers in China.   International Journal of Hospitality Management, 31(3)，712-719，SSCI.

28.Kong, H.，Han, G.(2012),   Is Tibet an attractive tourism destination? A comparative study of organic   image between people in Mainland China and Hong Kong. Advanced Materials   Research, 3278-3282.

27.Yan，Q., Kong, H., Guo,   J.（2012）, Measuring the Service Quality   of a Package Group of Mainland Students Taking the Scholastic Achievement   Test (SAT) in Hong Kong. Asia Pacific Journal of Tourism Research, SSCI.

26.Yan, Q., Wu,   Y., Yang, Y., Kong, H.（2012），Exploratory and   empirical study of emotional labor of tour guides in east area, Tourism   Tribune, 3(6),78-83。

25.Kong, H., Song, H. (2011)，Hotel career   management—measurement development and empirical study，Tourism Tribune， 26(10), 58-62，   CSSCI

24.Kong,H.,Luo,R., Yan,Q.(2011)，A study of hotel   career management on employees’ career commitment and career competencies,   Tourism Science，25（6），65-74.

23.Kong，H.，Cheung, H., Song, H.（2011）， Hotel career   management in China: Developing a measurement scale. International Journal of   Hospitality Management, 30（1），SSCI.

22.Kong, H. (2011), An IPA analysis of   effective teaching activities in China, Advances in Electronic Engineering,   communication and management, 2, 347-352.

21.Kong，H.，Cheung,C.,   Zhang, H.Q. (2010), Career management systems: what are China’s state-owned   hotels practising? International   Journal of Contemporary Hospitality Management. 22(4), 467-482. SSCI.

20.Kong, H., Cheung, C. (2009). Hotel   development in China: A review of the English language literature. International Journal of Contemporary   Hospitality Management, 21(3), 341-355.SSCI.

19.Kong, H., Cheung, C., Baum, T.   (2009). Are tour guides in China ready for the booming tourism industry? Journal of China Tourism Research,5(1).

18.Song, Z., Kong, H.& Chen, Y. (2008).   Tourists' satisfaction, perceived service value, and their repurchase intentions. Journal   of China Tourism Research, 4(3/4), 336-364.

17.Kong, H., Song, H.（2008）, 30 years of   China’s hotel industry—A literature review and comparative study，Tourism Tribune，23（6），48-54, CSSCI.

16.Kong, H., Baum, T.（2008）, A study of   hotel employees’ skills in the background of international tourism,   Commercial Research, 2，129-131，CSSCI.

15.Kong, H.（2008），Job perception   and career development of tour guides, Shandong Social Science, 12，CSSCI.

14.Kong, H.（2007），A study of policies to enhance tour guides ecotourism knowledge,   Sichuan Environment，26（1），106-108

13.Kong, H.（2007），A study of   employees’ quality in star-level hotel，Business Modernization，4.

12.Kong, H., & Baum, T.(2006), Skills and   work in the hospitality sector, International   Journal of Contemporary Hospitality management, 18 (6), 509-518.SSCI

11. Kong, H.（2005）, A study of   vacation base in coastal city, Shandong Social Science, 9.

10.Kong, H.（2005）, The damage and   dealing methods of tourism development on island environment, Sichuan   Environment, 5.

Projects and Awards

Grants and Projects：

1. Key Project of The National Social   Science Fund of China (NSSFC),"International influence and academic   discourse power of China's social science", 1/4 of sub project.

2. The National Social Science Fund of   China (NSSFC), "The influence and coping strategy of AI on human   resources in the culture and tourism industry ", 1/12.

3. Ministry of Education Humanities and   Social Science Research Fund，"   Determinants and developing strategy of career competency of young   talents", 1/8.

4. Shandong Social Science Key Fund, "The   international influence of Hospitality Shandong and remarkable product of   Shandong", 1/9.

5. Shandong Educational Reform Key Fund,   “International views and talents cultivating mode and practice” , 1/9.

6. Shandong Social Science Fund, "The integration   management of Confucian culture and modern human resource management", 1/9.

7. Shandong Culture and Tourism Research Fund,   "Analyzing the needs of AI in health-oriented tourism", 1/8

8. Shandong Social Science Fund, "The   influence of Chinese culture on the Big Five of young generation", 1/9

9. Shandong Education Reform Fund, "Study   of international education mode", 1/8.

10. Shandong   Social Science Fund, "Quality and competitiveness of Shandong   tourism", 1/10.

11. National   Social Science Foundation Fund, "Mechanism, measurement, and validity of   industrial integration", 3/8.

12. Hot   spring development and planning, 1/7.

13. Tourism   destination marketing and planning, 1/10.

14. Comprehensive   rural reform, 1/8.

15. Business   model innovation of tourism company, 1/10.

16. Traditional   Chinese medicine tourism planning, 1/7.

17. Design   and planning of big data and demand agile resource systems (DARS), 1/8.

18. 6S   management in cruise, 1/6.

19. Report   of Weihai culture and creative industry, 1/10.

20. Tourism   planning of Weihai, 1/10.

21. Human   resource management and development of the hospitality industry, 1/8.

Awards：

1. 2025，Highly Cited   Paper

2. 2024, Highly Cited Paper

3. 2018, Female Role Model in the Tourism   Industry of New Era

4. 2017, Second Prize, Outstanding Research   of Social Science in Shandong

5. 2016，Third Prize, Outstanding Research of   Social Science in Weihai

6. 2015，Emerald Citation of Excellence 2015,   Emerald Group Publishing

7. 2015，Third Prize, Outstanding Research of   Social Science in Weihai

8. 2014，Outstanding Teacher, Shandong   University

9. 2013, Third Prize, Outstanding Research   of Social Science in Shandong