Books 1. Intelligent Career 2. Determinants and Effects of Career Competency 3. Travel agency management 4. Tourism Psychology
Selected Journal Papers Wang, K., Kong, H., Gursoy, D., Bu, N., Han,Y. (2025), From novelty to necessity: Evolving consumer expectations and experiences in human-technology interactions, Journal of Hospitality Marketing & Management, SSCI Qiu, X., Hao, F., Kong, H., Wang, K., Liu, S., & Liu, J. (2025). Exploring the Drivers of Customer Experience Quality in Smart Hotels: A Content and fsqca Approach. Journal of China Tourism Research, 1–26. Yin , Z., Kong, H.,*, Baruch, Y., L’Espoir Decosta, P., Yuan, Y.,(2024), Interactive effects of AI awareness and change-oriented leadership on employee-AI collaboration: The role of approach and avoidance motivation, Tourism Management, SSCI, Highly-cited paper, hot paper Kong, H., Qiu, X., Wang, K., Bu, N., Cheung, C., & Zhang, N., (2024), Exploring Chinese sustainable tourism: a 25-year perspective, Journal of Sustainable Tourism, SSCI Yan,J., Kong, H., Jiang, S., Zhang, M.,(2024), The impact of virtual influencer advertising on consumer response: a moderated chain mediation model based on mind perception and parasocial interaction, Asia Pacific Journal of Tourism Research. DOI:10.1080/10941665.2024.2350404 Kong, H., Jiang, X., Zhou, X., Baum, T., Li, J., Yu, J., (2023), Influence of artificial intelligence (AI) perception on career resilience and informal learning, Tourism Review,79(1), 219-233.SSCI Kong, H., Yin, Z., Baruch, Y., Yuan, Y. (2023), The impact of trust in AI on career sustainability: The role of employee–AI collaboration and protean career orientation,Journal of Vocational Behavior, 146, ABS4star SSCI, Highly-cited paper, hot paper Kong, H., Yin, Z., Chon, K., Yuan, Y., Yu, J.(2023), How does artificial intelligence (AI) enhance hospitality employee innovation? The roles of exploration, AI trust, and proactive personality, Journal of Hospitality Marketing & Management, 33(3), 261-287.SSCI, Highly-cited paper Qiu, X., Kong, H., Wang, K., Zhang, N., Park, S., & Bu, N. (2023). Past, Present, and Future of Tourism and Climate Change Research: Bibliometric Analysis Based on VOSviewer and SciMAT. Asia Pacific Journal of Tourism Research. 28,36-55. SSCI Kong, H., Wang, K., Qiu, X., Cheung, C., Bu, N.(2022), 30 years of AI research relating to the hospitality and tourism field, International Journal of Contemporary Hospitality Management, 35(6),2157-2177. SSCI, Highly-cited paper Wang, K., Kong, H., Qiu, X., Xiao, H., Bu, N. (2022), AI in health tourism, developing a measurement scale, Asia Pacific Journal of Tourism Research, 27(9),945-966. SSCI Kong, H., Yuan, Y.,Baruch, Y., Bu, N.,Jiang, X., Wang,K.(2021),Influences of artificial intelligence (AI) awareness on career competency and job burnout, International Journal of Contemporary Hospitality Management. SSCI, Highly-cited paper Yuan, Y., Kong, H., Baum, T., Liu, Y., Liu, C., Bu, N., Wang, K., Yin, Z.(2021), Transformational leadership and trust in leadership impacts on employee commitment, Tourism Review. SSCI Kong, H., Okumus, F., Rahimi,R., Bu, N., Yin, Z. (2021),Can Cruise Services Satisfy Chinese Outbound Travelers? An Importance–Performance Analysis, Journal of China Tourism Research, 20210111. Bu,N., Pan, S., Kong, H., Fu, X., Lin, B.(2021), Profiling literary tourists: A motivational perspective,The Journal of Destination Marketing & Management. SSCI Yu, Y., Xu, S., Li, G., Kong, H.(2020), A systematic review of research on abusive supervision in hospitality and tourism, International Journal of Contemporary Hospitality Management, 32(7), 2473-2496.SSCI Bu, N., Kong, H., Barry Ng., Yu, J, (2020), A numerical study on the competitiveness of China’s cruise leisure tourism under economic differences,Journal of Coastal Research. Bu, N., Kong, H., Yi, S (2020), Analysis of the feminization of informal employment in China, Labor Economy Review, (3). Bu, N., Kong, H., Yi, S (2020), A Study on Wage Difference of registered residence from the Perspective of Generations,Statistics & Decisions,23(563),77-80. Kong, H., Okumus, F., Bu, N. (2019), Linking organizational career management with Generation Y employees’ organizational identity,Journal of Hospitality Marketing and Management. SSCI Kong, H., Jiang, X., Chan, W., Zhou, X. (2018), Job satisfaction research in the field of hospitality and tourism, International Journal of Contemporary Hospitality Management, 30(5), 2178-2194. SSCI Bu, N., Xiao, H., Kong, H.(2018),An analysis of tourism destination image and competitiveness,Tourism Forum,2018(3),02-112. Kong, H., Sun, N., Yan, Q. (2016), New generation, psychological empowerment: Can empowerment lead to high career competencies and career satisfaction? International Journal of Contemporary Hospitality Management, 28, 2553-2569. SSCI Kong, H., Song, H., Dou, S.(2015),A Study of Chinese Outbound Tourists in South Korea: Expectation, Satisfaction, and Gap, Resource Science,37(11), 2129—2139.
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