Name

Zhu Feng

Teaching institution

Tourism Management

The title

Associate Professor

Mentor situation

Master   Mentor

Job or academic part-time

Dean of Tourism Management

Vice Dean of Tourism Research Centre

Tourism Planning Professional of Chinese National   Tourism Administration (CNTA)

Member of 10000 Tourism Elites of CNTA

Youth Tourism Professionals of Shandong Province

Tourism Academic   leaders of   Shandong Province

Tourism Product Developing Professionals of Shandong Province

Scenic Spot Examiner of Shandong Tourism   Administration

Vice   Dean of Tourism Research Centre, Shandong University (Weihai).

Anonymous reviewer of “Journals of   Hospitality Management”, “Tourism Tribune”, and “Tourism Science”

E-mail Add

zhufeng@sdu.edu.cn

The research field

• Tourism Planning

• Introduction to Tourism Industry

• Tourism Study Method

• Event and Convention        Tourism

The master course

Education

PhD (2011),Sun Yat-sen University

MA (2002) ,Hubei University

BA   (1997) ,Hangzhou University

Visiting scholar(2010), the University of North   Arizona

The main works

Publications

1. The Case Study of Government Forum Phenomenon:   A Perspective of Actor Network Theory. Intellectual Property Publishing   House, May 2012

2. Principles and Practices of Hotel Management,   Economic Science Publishing House, 2004.09(participation)

International Journal Articles

Lu Zhen, Zhu Feng. Perceptions of Chinese and   International Tourists on China Hotel Service Qality. Journal of China   Tourism Research. 2010.1（6）：73-81

Feng  Zhu,   XIANG Yixian. Tourism and Transport: Modes, Networks and Flows      Tourism Geographies（SSCI).2011.6

Feng Zhu. Perceptions of Chinese and   International Tourists on China Hotel Service Quality.  Journal of China Tourism Research. 2010.12

China Journal Articles

Zhu, F.，Wang, G., Xu, L. (2016).Quasi-agents in internet   community group tours: a comparison of information searching behaviour   between tour organizers and participants. Resources Science. 2016,38(9),   1672-1680.

Zhu, F.，Xiang, Y.，Ding, X. (2013). The impact of internet on the   tourist destination evolution: a case study of Wuyuan [J]. Human Grography.2013,28(5),147-152, CSSCI

Zhu, F.，Bao, J.，Xiang, Y. (2012). Actor-network-theory (ANT) and   paradigm innovation for tourism research [J]. Tourism Tribune，2012,27(11),24-31,CSSCI

Zhu, F.，Xiang, Y.，Wang, C. (2011). Phenomenon of “De-tourism” in tourism

research and our train of thoughts——based on the analysis of tourism projects   sponsored by NSFC and NSSFC [J]. Tourism Tribune，2011,26(11),28-34,CSSCI

Zhu, F. (2011). Study on the competitive evaluation system of urban convention   destinations——a case study of 17 coastal cities in China. Tourism Tribune.2011,26(2),76-81.

Zhu, F., Bao, J. (2010). A study on the conceptual model of the influential elements of throughput   of tourism airport. Human Geography. 2010,25(3),128-133.

Zhu, F.，Luo, Q. (2010). The impact of attendants'   motivation on post-conference behavior and attendance decision-making model——a case study of “International   Symposium on Sustainable and Alternative Tourism”. Tourism Tribune. 2010,25(4),90-96.

Zhu, F. (2010). Literature review on the study of "Tourism   and Information Technology" abroad and its inspiration. Library and   Information service.2010,54(17),100-104.

Liu, H., Zhu, F. (2013). Analysis of diachronic online image of tourism destinations   [J].  Resource Development &Market.   2013,29(11),440-443.

Lu, C., Zhu, F. (2013). A study on the financial performance of the tourism listed   companies in China in international economic crisis[J]. Journal of Beijing International Studies   University. 2013,1,62-69.

Bao, J., Zhu, F. (2008). On the shrinking of China’s tourism undergraduate education and   way out——thoughts about thirty years of development of tourism higher education. Tourism Tribune. 2008,23(5),13-17.

Chen, W., Zhu, F. (2008). Problems   and solutions to the discipline construction of tourism higher education in   China. China Electric Power Education. 2008,9,122-123.

Li, P., Zhu, F. (2009). Impact of tourism   development to land desertification in desert areas: the case in Hexi   Corridor of Gansu. Journal of Desert Research. 2009,29(4),641-647.

Conference   Papers

Zhu Feng, Wang Jiangzhe, Zhou Xiaoge,   Relationship Between The Tourists' Place Attachment, Satisfaction And   Loyalty: the Geographic View, the 12th Korea-Chian-Japan Joint Conference on   Geography, August 23~26, 2017, Jeju, Republic of Korea

Lu Zhen, Zhu Feng. On the   Quantitative Evaluation Framework of the Provincial Tourism Competitiveness:   A Case Study of Shandong Province Proceedings of international symposium on   china hospitality and tourism management, 2008.1   2/2（ISSHP）

Feng    Zhu, XIANG Yixian. Tourism and Transport: Modes, Networks and Flows.  Tourism Geographies（SSCI).2011.6  

CHEN Wei, Feng Zhu. Proceedings of   International Symposium on China Hospitality and Tourism Managmemt.2008.10

Projects and awards

Funds

2016—2018,“National tourism administration's   10,000 talents training program”. WMYC20165-1022.（provincial and ministerial level）

2008—2009,“Research on the regional integration,   linkage and integration development strategy of convention and exhibition   economy in Shandong Province”,Soft Science Project of Shandong Science and Technology   Department.（provincial and ministerial level）

2008 2/4,“Research   on the motive model and industrial strategy of the development of MICE   economy in Weihai City”,  Weihai Municipal   Social Science Project.（Prefecture Level）

2009-2012,“Study   on the transition of tourism development model and planning innovation of   Shandong Coastal Cities”，Shandong University Independent Innovation Fund.（Major   special cultivation projects）

2017，“Research on the development path of   Weihai Characteristic Towns”, Shandong University Independent Innovation Fund.

Planning Projects

Participated   in “General Tourism Planning of Anlu   City, Hubei Province”（2001）

Participated in“Marketing   Planning of Weihai Dingyuan Ship Tourism Theme Park”（2002）

Participated in“The   Opening Plan of Weifang Ziyi Hotel”（2006）

Participated in“Integration and Promotion Planning of Tourism Development in   Yiyuan County, Shandong Province”（Led   by Bao Jigang from sun yat-sen university，I am responsible for special planning）（2007）

Participated in“Overall   Planning for Tourism Zoning of Kanas Current Beach and TieReketi in Xinjiang”（Led   by Bao Jigang from sun yat-sen university，I am responsible for thematic   research）（2008）

Participated in“Conceptual   Planning of Tourism Development in Hengqin Island, Zhuhai”（2008）

Participated in“Revision   of General Tourism Development Planning of Huizhou City, Guangdong Province”（Led   by Bao Jigang from sun yat-sen university，I am responsible for Conceptual   Planning）（2008）

Participated in“Planning   of Weihai Culture and Leisure Cultural Park”，The main person responsible for the   project（2008）

Presided over“Publicity   and Planning of Xianguding Tourist Scenic Spot in Weihai City”（2009）

Presided over“General   Tourism Planning of Dezhou City, Shandong Province”Subprojects“Project   Planning of Water System Activation and Urban Quality Improvement in Dezhou   City”（2009）

Presided over“Overall   Planning for Liaocheng City to Build a Famous Tourist Destination City”Subprojects“Planning   of World Canal Window and Other Tourist Areas”project（2011）

Presided over“Rural   Tourism Planning of Jinling Households in Zhaoyuan City, Shandong Province”project（2011）

Presided over“Tourism   Planning of Stone Forest in the Yellow River”Subprojects“Master   Plan and Detailed Control Plan for the Development of Stone Forest Tourism in   the Yellow River”project（2012）

Presided over“Detailed   Control Planning of Yanchuan Cultural Industrial Park”Subprojects“Making   Planning Maps”（2013）

Presided over“Overall   Planning of Luhun Lake Tourism Industry Agglomeration Area”Subprojects“Industrial   Development Projects and Supporting System Planning”（2013）

Participated in“Tourism   Development Planning of Weihai City（2014-2016）”（2014），Principal   Writer

Presided over“Liugong   Island Tourism Development Orientation Planning”（2014）

Presided over“Detailed   Planning of Weifang Lily Wedding Garment Photography Base” （2014）

Act as a Technical adviser for“Tourism   Conceptual Planning of Weihai Hot Spring Town”（2014）

Overall responsibility for“Rushan   Baishatan Town Rural Tourism Master Plan”（2016）

Presided over“Planning of Modern High Efficiency   and Characteristic Agricultural Park in Wangtang Town of Weihai City”（2016）

Presided over“Tourism Industry Planning of Weihai   City”（2016）

Presided over“Outline of Action for Medical Tourism   in Weihai City”（2016）

Overall responsibility for”Rushan Dagushan Town Rural Tourism   Master Plan”（2016）

Presided over“Construction Planning of Apple Town”（2017）

Presided over“Consultation   on Beautiful Rural Construction in Jieshi Town”（2017）

Presided over“Project   Promotion Design of Zhihui Center”（2017）

Presided over“Planning   of Modern Agricultural Park in Huancui District”（2017）

Presided over“Planning   of Pilot Upgrading Project for Comprehensive Agricultural Reform in Haiyang   Institute”（2017）

Overall responsibility for“Project   Planning for Promotion of Yintan 4A Scenic Spot”（2017）

Overall responsibility for“Design   of Old Fish Steamed Scenic Area in Xiazhuang Town”（2017）

Presided over“Cultural   Tourism Planning of Diaoyutai in Yangting Town”（2017）

Presided over“Conceptual   Planning of Fuxinyuan Farm in Yangting Town”（2017）

Presided over“Conceptual   Planning of Pine Tree House Leisure Area in Caomiaozi Town”（2017）

Act as a project consultant for“Grade   5A Promotion Planning of Qixiakou Tourist Scenic Spot”（2017）

Act as a project consultant for“Dinosaur   Town Planning in Zhucheng”（2017）

Act as a project consultant for“Intelligent   Tourism Planning and Construction of Xiaolangdi Reservoir in Luoyang”（2017）

Act as an expert in the preliminary   project of“Intelligent Tourism Planning of Penglai City”（2017）

Act   as a mid-term audit expert for“Global   Tourism Planning of Weihai City”（2017）  

Act as an expert on“Action   Plan for the Development of Welfare Tourism Industry in Weihai City”（2018）

Act as an expert on“Work   Program for the Establishment of Health Tourism Demonstration Zone of   Traditional Chinese Medicine in Weihai City”（2018）

Presided over“Upgrading   Planning of Chengshan Tour Scenic Spot”（2018）

Presided over“Upgrading   Top-level Design of Hanlefang Business Circle”（2018）

Overall responsibility for“Development   Thoughts and Implementation Planning of "International Four Seasons Sea   Therapy Demonstration Bay" in Weihai”Implementation Planning Section（Led   by Dr.   Jiang Shoufen from Shandong University）（2018）

Presided over“Planning   and Design of Beautiful Rural Construction in Shijiapo Village, Wangtang   Town, Lingang District”（2018）  

Act as an expert on“Investigation   on High Quality Hotel in Weihai City”（2019）

Presided over“Construction   Plan of Modern Fisheries Complex in Yandun Cape-Linluo Bay, Rongcheng”（2019）

Presided over“Upgrading   Planning of AAA Scenic Area in Yangting River Wetland Park”（2019）

Presided over“Model   Area Planning of Fig Industry in Weihai”（2019）

Presided over“Model   Area Planning of Haimulanxiang in Rongcheng”（2019）

Presided over“Model   Area Planning of Xiazhuang Town”（2019）

Presided over“A   Thematic Study of Weihai Tourism”（2019）

Awards

2008, First Prize for Excellent Achievements   in Social Sciences  of Weihai

2015, Special Prize for Key   Research Topics in the Third Economic Census of Weihai City

2018, Second Prize in the Case Competition   of Economic and Management Experiment Teaching in National Colleges and   Universities

2017,  Outstanding Teacher of   Shandong (Weihai)

2013、2014、2015、2018 , Graduates' Favourite Teachers