Professional Profile: This major is a provincial-level specialty. It has one national honorary title and four provincial honorary titles. It has a digital marketing direction special class. There are 8 full-time teachers in the profession, including 4 professors, 3 associate professors and 1 lecturer. The teachers have more than ten provincial and school-level teaching honorary titles.

The marketing major combines theoretical teaching with applied teaching, integrates academicteaching with practical training, and cultivates high-quality composite marketing management talents and scientific research talents with profound theoretical literacy and strong practical skills.

This major studies theories, concepts, methods and techniques of analyzing the market, controlling the market and occupying the market in the context of globalization and digitalization. This major is dedicated to cultivating applied and compound talents who have a good command of modern management theories and methods, and have global vision, solid marketing theory foundation, strong marketing management ability, and getfamiliar with social media operations and can engage in theoretical research and practice of marketing in various profit and non-profit organizations.

Employment Orientation: Graduates mainly enter various industrial and commercial enterprises to engage in corporate strategy research, market research and planning, sales management and customer management, and engage in data mining and digital marketing in online media companies, or engaged in communication, teaching and scientific research in various non-profit organizations such as governments and universities.

Major Courses: Advanced Mathematics, Linear Algebra, Probability and Mathematical Statistics, Microeconomics, Macroeconomics, Statistics, Primary Accounting, Intermediate Accounting, Financial Management, Management Principles, Strategic Management, Human Resource Management, Marketing, Consumer Behavior, Market Research and Forecasting, Marketing Planning and Simulation, Introduction to Digital Marketing, Data Warehousing and Data Mining, E-Commerce, Sales Management, Marketing Channel Management, International Marketing, Service Marketing, Advertising, Customers Relationship Management.

Duration of Study: 4 years

Degree awarded: Bachelor of Management